Strudel is a partnership of seasoned entrepreneurs with deep domain knowledge, a refreshingly wide range of business backgrounds and a passion for getting things done
Business success lies at the sweetspot where core parameters come together to address a clearly-defined market opportunity.
There are other important factors, but these are the building blocks for turning a great idea into a commercial reality.
Business angels and advisors offer young businesses the funding and encouragement they need to get going.
But this is not enough.
Experience shows that executing the plan is the key to surviving and thriving.
At Strudel, we understand that it´s all about getting the right things done quickly and well.
We engage with founders and managers of high-growth companies and enterprises on the basis of dynamic partnership.
We call it partnerpreneurship.
Adding a complementary mix of top-notch analogue and digital experience to the team’s vision, energy and talent.
Bridging the cultural divide between traditional corporate thinking and agile but less experienced disrupters.
Partnering through active involvement in mission-critical tasks.
Strategy
A sparring partner in stress-testing ideas.
Creating a go-to-market strategy.
Product development
Prototyping processes to optimise product/market fit.
Funding
Supporting founders in raising capital.
Fundraising strategies with a focus on smart money.
Talent
Defining the required skill-set; formulating a people strategy.
Putting together the winning team.
STRUCTURE
Creating a scalable organisational structure.
Choosing which corners to cut and which not to.
Business development
Creating a performance-driven biz dev capability.
Then going out and doing it.
Finance
Efficient finance functions to track cashflow.
Reporting to managers and shareholders.
Measuring performance
Selecting the right performance metrics and targets.
Setting the company up for the next funding round.
We provide start-ups and growth companies with experienced hands-on execution capability
One is translating an idea into action and getting going. The other is building a professional sustainable operation. This is what creates the most headaches. And this is where Strudel comes in.
The core vision must be complemented by execution capability. This requires inter-disciplinary expertise with a can do, will do approach to getting the business onto a growth trajectory.
We build structures, implement processes and create solid foundations. We anticipate future headwinds. We are here to establish market presence, develop sales channels and internationalise.
On the inside. From the bottom up. Layer by layer.
Strudel is not only for entrepreneurs. We are also there for enterprises.
Enterprises need to step outside normal operational patterns and engage with industry trailblazers in order to understand the digital dynamic and reinvent themselves as new winners. Burying your head in the sand is not an option.
Having a digital strategy isn’t enough: words must be translated into deeds. For some this means corporate venturing; others must adapt their business models to incorporate new technologies, market channels and changes in customer behaviour.
We assist corporates to create the right internal structures and external channels to source new technology and creative talent. We help to identify and implement next-generation business models. We build greenfield digital ventures and CVC units.
The hunter who became the hunted is now a hunter again
We don’t produce paper. Real-life Strudel people roll up their sleeves and get things done.
Time is a precious resource. We start work immediately and get things done fast.
We recognise that ground-breaking, innovative businesses are rarely if ever created inside the comfort zone.
We don’t work instead of or on behalf of founders, owners or managers. We work with them.
We share in the hard work as well as the rewards.
To avoid stagnation we believe in building businesses outside traditional structures and eco-systems.
Strudel was founded in 2016 by Johannes Wesemann and Toby Mansel-Pleydell, who are supported by a pool of independent entrepreneurs comprising vertical experts, analogue nomads and digital natives whose approach is to roll up their sleeves and get to work.
Female Entrepreneur, founder of Botmanufaktur and helping businesses to use the power of artificial intelligence to connect to new audiences; focusing on empowering millennial women in tech
Attorney of Law and founding partner of HerbstKinsky, Business Angel and Co-founder of HK Incube and KK Incube Invest, being an active mentor of the startup community, having executed numerous tech funding rounds, covering a wide portfolio of legal know how to help tech companies and corporates to build digital businesses.
Bernhard has a degree in business informatics and management. He gained professional and leadership experience working at a big ad agency and setting up the Viennese office of a software development company. In 2014, he co-founded the social business talentify, focusing on new forms of learning, digitalization and equality in education.
Strudel team members individually or together had leading roles in transformational projects:
Launching & Building Uber in Vienna
CRAZY RIDE
Greenfield set up and market launch of Uber Austria, promoting Uber´s technology and market share by developing the driver and customer base.
Developing Partnerships
Pioneers establishes business relationships between tech innovators
Developing partnerships for Pioneers´ events business. Strategic advice on a new business opportunity.
Fundraise, BizDev & Marketing
EDUCATION TECHNOLOGY
Preparation and coordination of a successful Senior Seed funding round. Design and implementation of a Marketing & Sales function.
Exit Strategy
BEAUTY ON-DEMAND
Advised Founder/CEO of London-based on-demand beauty treatments provider on capital raising and exit options
Seed Funding & Business Building
FIND THE BEST LEARNING
Seed and Senior Seed investment in a start-up that’s changing the way people find the right on-the-job training for them. Supporting the full product development journey from concept to go to market.
Company Building & Operation
INTERNATIONALISATION ADVISORY BOUTIQUE
Founder and joint MD of a consultancy providing internationalisation strategy with a focus on implementation in Asia and Africa.
Company Building & Operation
FROM ZERO TO MARKET LEADER
Founded and built up the market leading corporate finance boutique in Hungary. Successful exit and integration with #1 local investment bank.
International Growth & Preparation of Exit
FIT TO MARKET
KiloCoach is a commercial internet-based weight loss program available in the German-speaking countries Germany, Austria, and Switzerland. It is designed as a widely accessible, easy to use, low-barrier, and low-cost self-management tool that aims to improve eating habits and increase physical activity to support long-term weight-loss.
Founding Partner
THE WORLD´S LEADING STARTUP GALLERY AND NETWORK
The world’s leading startup gallery and network giving global visibility and support to startups and entrepreneurs dedicated to solving real-life problems.
Founding Partner
NUMBER ONE HIGH-LEVEL NETWORK
Co-Founded and built the number one high-level network for business angels and early stage investors in Austria where experience meets opportunity.
Company Building and Operation
DISRUPTING REAL ESTATE
Co-Founder and CEO of an online marketplace for finding and sharing office space and meeting rooms in Europe.
Business Development
DESIGNING & IMPLEMENTING AI STRATEGIES
Helping businesses to use the power of artificial intelligence to connect to new audiences, increase engagement and automate conversations.
Strudel is a simply awesome brand created by Johannes Wesemann & Toby Mansel-Pleydell.
© Registered in Austria. Performing everywhere.
Welcome to your personal vocab trainer.
Bootstrapping
800 Pound Gorilla
Pedal to the metal
Swag
Faffing
Hodge-podge
Flimflam
Jibber-jabber