Strudel is a partnership of seasoned entrepreneurs with deep domain knowledge, a refreshingly wide range of business backgrounds and a passion for getting things done
Business angels and advisors offer young businesses the funding and encouragement they need to get going.
But this is not enough.
Experience shows that executing the plan is the key to surviving and thriving.
At Strudel, we understand that it´s all about getting the right things done quickly and well.
We engage with founders and managers of high-growth companies and enterprises on the basis of dynamic partnership.
We call it partnerpreneurship.
Adding a complementary mix of top-notch analogue and digital experience to the team’s vision, energy and talent.
Bridging the cultural divide between traditional corporate thinking and agile but less experienced disrupters.
Partnering through active involvement in mission-critical tasks.
A sparring partner in stress-testing ideas.
Creating a go-to-market strategy.
Prototyping processes to optimise product/market fit.
Supporting founders in raising capital.
Fundraising strategies with a focus on smart money.
Defining the required skill-set; formulating a people strategy.
Putting together the winning team.
Creating a scalable organisational structure.
Choosing which corners to cut and which not to.
Creating a performance-driven biz dev capability.
Then going out and doing it.
Efficient finance functions to track cashflow.
Reporting to managers and shareholders.
Selecting the right performance metrics and targets.
Setting the company up for the next funding round.
We provide start-ups and growth companies with experienced hands-on execution capability
One is translating an idea into action and getting going. The other is building a professional sustainable operation. This is what creates the most headaches. And this is where Strudel comes in.
The core vision must be complemented by execution capability. This requires inter-disciplinary expertise with a can do, will do approach to getting the business onto a growth trajectory.
We build structures, implement processes and create solid foundations. We anticipate future headwinds. We are here to establish market presence, develop sales channels and internationalise.
On the inside. From the bottom up. Layer by layer.
Strudel is not only for entrepreneurs. We are also there for enterprises.
Enterprises need to step outside normal operational patterns and engage with industry trailblazers in order to understand the digital dynamic and reinvent themselves as new winners. Burying your head in the sand is not an option.
Having a digital strategy isn’t enough: words must be translated into deeds. For some this means corporate venturing; others must adapt their business models to incorporate new technologies, market channels and changes in customer behaviour.
We assist corporates to create the right internal structures and external channels to source new technology and creative talent. We help to identify and implement next-generation business models. We build greenfield digital ventures and CVC units.
The hunter who became the hunted is now a hunter again
We don’t produce paper. Real-life Strudel people roll up their sleeves and get things done.
Time is a precious resource. We start work immediately and get things done fast.
We recognise that ground-breaking, innovative businesses are rarely if ever created inside the comfort zone.
We don’t work instead of or on behalf of founders, owners or managers. We work with them.
We share in the hard work as well as the rewards.
To avoid stagnation we believe in building businesses outside traditional structures and eco-systems.
Strudel was founded in 2016 by Johannes Wesemann and Toby Mansel-Pleydell and comprises a pool of vertical experts, analogue nomads and digital natives as well as hands-on Strudel people whose approach is to roll up their sleeves and get to work.
Strudel team members individually or together had leading roles in transformational projects:
Greenfield set up and market launch of Uber Austria, promoting Uber´s technology and market share by developing the driver and customer base.
Pioneers establishes business relationships between tech innovators
Developing partnerships for Pioneers´ events business. Strategic advice on a new business opportunity.
Preparation and coordination of a successful Senior Seed funding round. Design and implementation of a Marketing & Sales function.
Advised Founder/CEO of London-based on-demand beauty treatments provider on capital raising and exit options
FIND THE BEST LEARNING
Seed and Senior Seed investment in a start-up that’s changing the way people find the right on-the-job training for them. Supporting the full product development journey from concept to go to market.
INTERNATIONALISATION ADVISORY BOUTIQUE
Founder and joint MD of a consultancy providing internationalisation strategy with a focus on implementation in Asia and Africa.
FROM ZERO TO MARKET LEADER
Founded and built up the market leading corporate finance boutique in Hungary. Successful exit and integration with #1 local investment bank.
FIT TO MARKET
KiloCoach is a commercial internet-based weight loss program available in the German-speaking countries Germany, Austria, and Switzerland. It is designed as a widely accessible, easy to use, low-barrier, and low-cost self-management tool that aims to improve eating habits and increase physical activity to support long-term weight-loss.
RUMBLE IN THE JUNGLE
The award-winning Roomle App is loved and trusted by over 2 million users worldwide. Setup floor plans, design rooms, to configure and purchase furniture. Immediately visualise your interior design ideas live in 3D and augmented reality (AR).
THE WORLD´S LEADING STARTUP GALLERY AND NETWORK
The world’s leading startup gallery and network giving global visibility and support to startups and entrepreneurs dedicated to solving real-life problems.
NUMBER ONE HIGH-LEVEL NETWORK
Co-Founded and built the number one high-level network for business angels and early stage investors in Austria where experience meets opportunity.
DISRUPTING REAL ESTATE
Co-Founder and CEO of an online marketplace for finding and sharing office space and meeting rooms in Europe.
Strudel is a simply awesome brand created by Johannes Wesemann & Toby Mansel-Pleydell.
© Registered in Austria. Performing everywhere.