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WE BUILD BUSINESSES

Layer by Layer

About

Strudel is a partnership of seasoned entrepreneurs with deep domain knowledge, a refreshingly wide range of business backgrounds and a passion for getting things done

Business success lies at the sweetspot where core parameters come together to address a clearly-defined market opportunity.

There are other important factors, but these are the building blocks for turning a great idea into a commercial reality.

Strudel’s mission is to put these resources to work and make things happen

The Challenge

Business angels and advisors offer young businesses the funding and encouragement they need to get going.

But this is not enough.

Experience shows that executing the plan is the key to surviving and thriving.

IN THE LONG RUN,
EXECUTION IS EVERYTHING

The solution

At Strudel, we understand that it´s all about getting the right things done quickly and well.

We engage with founders and managers of high-growth companies and enterprises on the basis of dynamic partnership.

We call it partnerpreneurship.

A GOOD PLAN VIGOROUSLY EXECUTED NOW IS BETTER THAN A PERFECT PLAN EXECUTED NEXT WEEK

PARTNERPRENEURSHIP

Adding a complementary mix of top-notch analogue and digital experience to the team’s vision, energy and talent.

Bridging the cultural divide between traditional corporate thinking and agile but less experienced disrupters.

Partnering through active involvement in mission-critical tasks.

What we do

BUILDING

Strategy

A sparring partner in stress-testing ideas.
Creating a go-to-market strategy.

Product development

Prototyping processes to optimise product/market fit.

Funding

Supporting founders in raising capital.
Fundraising strategies with a focus on smart money.

Talent

Defining the required skill-set; formulating a people strategy.
Putting together the winning team.

OPERATIONS

STRUCTURE

Creating a scalable organisational structure.
Choosing which corners to cut and which not to.

Business development

Creating a performance-driven biz dev capability.
Then going out and doing it.

Finance

Efficient finance functions to track cashflow.
Reporting to managers and shareholders.

Measuring performance

Selecting the right performance metrics and targets.
Setting the company up for the next funding round.

Strudel for entrepreneurs

We provide start-ups and growth companies with experienced hands-on execution capability

TWO SIDES OF THE MEDAL

One is translating an idea into action and getting going. The other is building a professional sustainable operation. This is what creates the most headaches. And this is where Strudel comes in.

Creating momentum

The core vision must be complemented by execution capability. This requires inter-disciplinary expertise with a can do, will do approach to getting the business onto a growth trajectory.

Strudel inside

We build structures, implement processes and create solid foundations. We anticipate future headwinds. We are here to establish market presence, develop sales channels and internationalise.

Strudel’s mission is to help the entrepreneur to grow their business

On the inside. From the bottom up. Layer by layer.

Strudel for enterprises

Strudel is not only for entrepreneurs. We are also there for enterprises.

New realities

Enterprises need to step outside normal operational patterns and engage with industry trailblazers in order to understand the digital dynamic and reinvent themselves as new winners. Burying your head in the sand is not an option.

Threat opportunity

Having a digital strategy isn’t enough: words must be translated into deeds. For some this means corporate venturing; others must adapt their business models to incorporate new technologies, market channels and changes in customer behaviour.

Strudel inside

We assist corporates to create the right internal structures and external channels to source new technology and creative talent. We help to identify and implement next-generation business models. We build greenfield digital ventures and CVC units.

Strudel puts digital strategy into action

The hunter who became the hunted is now a hunter again

HOW WE THINK

The Strudel Mindset

We don’t produce paper. Real-life Strudel people roll up their sleeves and get things done.

Time is a precious resource. We start work immediately and get things done fast.

We recognise that ground-breaking, innovative businesses are rarely if ever created inside the comfort zone.

We don’t work instead of or on behalf of founders, owners or managers. We work with them.

We share in the hard work as well as the rewards.

To avoid stagnation we believe in building businesses outside traditional structures and eco-systems.

The Team

Strudel was founded in 2016 by Johannes Wesemann and Toby Mansel-Pleydell, who are supported by a pool of independent entrepreneurs comprising vertical experts, analogue nomads and digital natives whose approach is to roll up their sleeves and get to work.

Former UBER General Manager, now building exciting businesses alongside visionary company founders and enterprise leaders

JOHANNES Wesemann

Founder & Builder

T +4369910000321
johnny@strudel.be

Former Finance professional and entrepreneur, now an angel investor and NED offering close support to early-stage, high-growth companies

Toby Mansel-Pleydell

Founder & Builder

T +436642346616
toby@strudel.be

Female Entrepreneur, founder of Botmanufaktur and helping businesses to use the power of artificial intelligence to connect to new audiences; focusing on empowering millennial women in tech

Vladlena Taraskina

Builder

T +4369910489915
vladlena@strudel.be

Attorney of Law and founding partner of HerbstKinsky, Business Angel and Co-founder of HK Incube and KK Incube Invest, being an active mentor of the startup community, having executed numerous tech funding rounds, covering a wide portfolio of legal know how to help tech companies and corporates to build digital businesses.

Philipp Kinsky

Builder

T +436643924441
philipp@strudel.be

Technology entrepreneur with a passion for unleashing the transformational power of information technology. Focus on helping enterprises and startups develop and implement business and platform/SaaS/cloud strategies enabled through top-notch software solutions.

Hannes Kieberger

Builder

T +436641811092
hannes@strudel.be

Entrepreneur and co-founder of the first digital agency in Austria in 1993. Currently CEO and shareholder of Wunderman PXP (WPP Group) delivering digital marketing services in DACH, CEE and MENA.

Markus Höfinger

Builder

T +436643402134
markus@strudel.be

Background in game theory (poker), entrepreneur by heart and business addict, managing and advising young companies, industry focus on performance marketing and renewable energy, AVCO board member.

Thomas Tiroch

Builder

T +436503786951
thomas@strudel.be

Bernhard has a degree in business informatics and management. He gained professional and leadership experience working at a big ad agency and setting up the Viennese office of a software development company. In 2014, he co-founded the social business talentify, focusing on new forms of learning, digitalization and equality in education.

Bernhard Hofer

Builder

T +436607739401
bernhard@strudel.be

Roman is a long-term entrepreneur and management professional with advanced know-how within the fields of logistics, e-commerce and e-fulfillment. He has founded Systemlogistik Distribution GmbH in 1999 and exited it to Austrian Post AG in 2012.

Roman Leydolf

Builder

T +436643451034
roman@strudel.be

Former Accenture Managing Director, Michael provides over 30 years experience with international reach, in Digital as well as Business Transformation with a special focus on Business Model Innovation. Strong results orientation.

Michael Büttner

Builder

T +43 676 7940020
michael@strudel.be

Multi faceted Hubertus worked for Rocket Internet, setting up multiple companies across various countries in Europe and Asia. He then co-built Uber in Berlin and is currently launching his own B2C company in the US and Europe.

Hubertus Crain

Builder

T +49 176 63861503
hubi@strudel.be

Better a good idea executed by an outstanding team than an outstanding idea executed by a good team.

WHAT WE´VE DONE

SELECTED REFERENCES

Strudel team members individually or together had leading roles in transformational projects:

UBER

Launching & Building Uber in Vienna
UBER

CRAZY RIDE

Greenfield set up and market launch of Uber Austria, promoting Uber´s technology and market share by developing the driver and customer base.

Pioneers

Developing Partnerships
Pioneers

Pioneers establishes business relationships between tech innovators

Developing partnerships for Pioneers´ events business. Strategic advice on a new business opportunity.

Alphary

Fundraise, BizDev & Marketing
Alphary

EDUCATION TECHNOLOGY

Preparation and coordination of a successful Senior Seed funding round. Design and implementation of a Marketing & Sales function.

City Swish

Exit Strategy
City Swish

BEAUTY ON-DEMAND

Advised Founder/CEO of London-based on-demand beauty treatments provider on capital raising and exit options

Learnerbly

Seed Funding & Business Building
Learnerbly

FIND THE BEST LEARNING

Seed and Senior Seed investment in a start-up that’s changing the way people find the right on-the-job training for them. Supporting the full product development journey from concept to go to market.

Emergy

Company Building & Operation
Emergy

INTERNATIONALISATION ADVISORY BOUTIQUE

Founder and joint MD of a consultancy providing internationalisation strategy with a focus on implementation in Asia and Africa.

Aquila

Company Building & Operation
Aquila

FROM ZERO TO MARKET LEADER

Founded and built up the market leading corporate finance boutique in Hungary. Successful exit and integration with #1 local investment bank.

KiloCoach

International Growth & Preparation of Exit
KiloCoach

FIT TO MARKET

KiloCoach is a commercial internet-based weight loss program available in the German-speaking countries Germany, Austria, and Switzerland. It is designed as a widely accessible, easy to use, low-barrier, and low-cost self-management tool that aims to improve eating habits and increase physical activity to support long-term weight-loss.

www.kilocoach.com

1Million Startups

Founding Partner
1Million Startups

THE WORLD´S LEADING STARTUP GALLERY AND NETWORK

The world’s leading startup gallery and network giving global visibility and support to startups and entrepreneurs dedicated to solving real-life problems.

Austrian Angel Investors Association

Founding Partner
Austrian Angel Investors Association

NUMBER ONE HIGH-LEVEL NETWORK

Co-Founded and built the number one high-level network for business angels and early stage investors in Austria where experience meets opportunity.

Key To Office

Company Building and Operation
Key To Office

DISRUPTING REAL ESTATE

Co-Founder and CEO of an online marketplace for finding and sharing office space and meeting rooms in Europe.

Bot Manufaktur

Business Development
Bot Manufaktur

DESIGNING & IMPLEMENTING AI STRATEGIES

Helping businesses to use the power of artificial intelligence to connect to new audiences, increase engagement and automate conversations.

Contact

Please get in touch. We’d love to hear from you.

Strudel
Wipplingerstrasse 5
​1010 Vienna / Austria

hello@strudel.be
www.strudel.be

Locate Us On Map

BE SMART. BE STRUDEL.

Strudel is a simply awesome brand created by Johannes Wesemann & Toby Mansel-Pleydell.
© Registered in Austria. Performing everywhere.

THE ORIGINAL STRUDEL

Imprint

TECH DICTIONARY

Welcome to your personal vocab trainer.

Bootstrapping
800 Pound Gorilla
Pedal to the metal
Swag
Faffing
Hodge-podge
Flimflam
Jibber-jabber