Strudel is a partnership of seasoned entrepreneurs with deep domain knowledge, a refreshingly wide range of business backgrounds and a passion for getting things done
Business angels and advisors offer young businesses the funding and encouragement they need to get going.
But this is not enough.
Experience shows that executing the plan is the key to surviving and thriving.
At Strudel, we understand that it´s all about getting the right things done quickly and well.
We engage with founders and managers of high-growth companies and enterprises on the basis of dynamic partnership.
We call it partnerpreneurship.
Adding a complementary mix of top-notch analogue and digital experience to the team’s vision, energy and talent.
Bridging the cultural divide between traditional corporate thinking and agile but less experienced disrupters.
Partnering through active involvement in mission-critical tasks.
A sparring partner in stress-testing ideas.
Creating a go-to-market strategy.
Prototyping processes to optimise product/market fit.
Supporting founders in raising capital.
Fundraising strategies with a focus on smart money.
Defining the required skill-set; formulating a people strategy.
Putting together the winning team.
Creating a scalable organisational structure.
Choosing which corners to cut and which not to.
Creating a performance-driven biz dev capability.
Then going out and doing it.
Efficient finance functions to track cashflow.
Reporting to managers and shareholders.
Selecting the right performance metrics and targets.
Setting the company up for the next funding round.
We provide start-ups and growth companies with experienced hands-on execution capability
One is translating an idea into action and getting going. The other is building a professional sustainable operation. This is what creates the most headaches. And this is where Strudel comes in.
The core vision must be complemented by execution capability. This requires inter-disciplinary expertise with a can do, will do approach to getting the business onto a growth trajectory.
We build structures, implement processes and create solid foundations. We anticipate future headwinds. We are here to establish market presence, develop sales channels and internationalise.
On the inside. From the bottom up. Layer by layer.
Strudel is not only for entrepreneurs. We are also there for enterprises.
Enterprises need to step outside normal operational patterns and engage with industry trailblazers in order to understand the digital dynamic and reinvent themselves as new winners. Burying your head in the sand is not an option.
Having a digital strategy isn’t enough: words must be translated into deeds. For some this means corporate venturing; others must adapt their business models to incorporate new technologies, market channels and changes in customer behaviour.
We assist corporates to create the right internal structures and external channels to source new technology and creative talent. We help to identify and implement next-generation business models. We build greenfield digital ventures and CVC units.
The hunter who became the hunted is now a hunter again
We don’t produce paper. Real-life Strudel people roll up their sleeves and get things done.
Time is a precious resource. We start work immediately and get things done fast.
We recognise that ground-breaking, innovative businesses are rarely if ever created inside the comfort zone.
We don’t work instead of or on behalf of founders, owners or managers. We work with them.
We share in the hard work as well as the rewards.
To avoid stagnation we believe in building businesses outside traditional structures and eco-systems.
Strudel was founded in 2016 by Johannes Wesemann and Toby Mansel-Pleydell, who are supported by a pool of independent entrepreneurs comprising vertical experts, analogue nomads and digital natives whose approach is to roll up their sleeves and get to work.